How to find sponsors for a sports team or club
Teams usually need money for the same things: kit, balls, transport, tournament fees and food. Break those into clear items and offer sponsors something real in return.
- Free to start. Zanja keeps 5% of each donation and nothing else.
- Supporters give with Airtel Money, MTN MoMo, Zamtel Kwacha, Visa and Mastercard.
- Cash out to mobile money or a Zambian bank account (minimum K50).
Who sponsors local teams
- Businesses in your area: shops, bars, hardware stores, transport operators and clinics.
- Former players and supporters, at home and abroad.
- Churches and schools the team represents.
- Larger companies, mainly for leagues, academies and tournaments with a good following.
What sponsors want
- Visibility: their name on the kit, banners at matches, and thanks on social media.
- A connection to the community: youth development, keeping young people busy, school results.
- Clear costs and reports, so they know the money went to the team.
Break the budget into items
List each cost with a price: a set of jerseys, boots, balls, transport to an away game, registration and tournament fees, meals. Sponsors and supporters can then take one item each, and everyone sees what's still needed.
Other ways to fund the team
- Monthly member or player dues, with reminders.
- Tickets for a tournament, fun day or end-of-season dinner.
- A campaign for a big trip or a new pitch.
Useful links
How to find donors and sponsors in ZambiaCollect dues and subscriptionsSell tickets for fundraising eventsSponsorship letter templates
Frequently asked questions
How much should we ask a business for?
Ask for a specific item with a real price, such as a set of jerseys or transport to a tournament, rather than a round sum.
